Addison Rae Gives Dance Lessons In New Nerds Ad Teaser

Addison Rae Gives Dance Lessons In New Nerds Ad Teaser

News by Roberto Orosa
Published: January 24, 2024

Nerds has enlisted the help of TikTok star and actress Addison Rae to take part in its latest Super Bowl ad campaign — only this time, as a dancing coach.

The famous candy company dropped a 15-second teaser for its Big Game commercial, leaving viewers to guess who Rae is coaching.

Throughout its runtime, the "He's All That" actress guides her pupils to make the right moves in their final dance practice, prancing around the studio to Irene Cara's smash hit, "Flashdance...What A Feeling." 

"This just might work," Rae says as she takes a candy from her pack of Nerds Gummy Clusters. 

"Who is Addision coaching?" the screen reads as the teaser ends.

Rae shares her experience working with the candy company and the chance to dance to the 1980s pop song. 

“I am such a big fan of the song. And growing up a dancer, it’s just a song you always hear and love and reference,” Rae told Billboard. “I got to have the honor of coaching the lead star to do something to this amazing song. [It’s a] huge dream.”

Notably, the star is a huge lover of Nerds and said that she "ate so many" during filming. “I feel like my childhood self is coming to life and has unlimited access to sweets," she added.

The short teaser serves as a buildup to Nerds' debut Super Bowl commercial, officially airing during the Big Game on February 11. It also promotes Nerds' Gummy Clusters: candies with a sweet and gummy center, and coated with Nerds.

“Honestly, I’m in my Nerds Gummy Cluster era: I’m soft on the inside, but got to be a little bit guarded sometimes going into the year, protecting my soft center,” Rae revealed.

Editing by Katherine 'Makkie' Maclang

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