Google’s SGE Goes Global With Exciting Upgrades

Google’s SGE Goes Global With Exciting Upgrades

Published: November 09, 2023

Google's AI-driven search experience, known as Search Generative Experience (SGE), is now available worldwide after initial launches in select markets like India, Japan and the U.S.

The global expansion covers more than 120 countries and territories, along with support for four additional languages: Spanish, Portuguese, Korean and Indonesian. 

SGE, introduced earlier this year, is Google's response to Bing Chat, an AI chatbot experience offered through Bing search and Microsoft's Edge browser.

SGE allows users to engage with an AI in natural language, enabling them to ask questions and receive detailed, well-structured responses with references, moving beyond traditional search results. 

The ongoing improvements to SGE include AI-generated summaries of paywalled articles, explanations of complex terms in subjects like STEM, economics, and history, enhancements to coding-related responses, and the ability to generate images and draft content.

However, Google is introducing new features to enhance SGE further.

Users will soon be able to ask follow-up questions directly on the search results page, making it easier to delve deeper into topics of interest.

Another improvement relates to SGE's translation feature, allowing users to select the correct meaning for words with multiple interpretations.

Additionally, the definitions feature in SGE, which provides explanations of unfamiliar words, will expand to include coding and health topics in AI-powered overviews.

Words requiring definitions will be highlighted, enabling users to preview definitions and related images.

This enhancement is expected to debut in the U.S soon.

Edited by Nikola Djuric

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