WhatsApp head Will Cathcart just unveiled new Meta's plans regarding advertisements on the messaging platform in an interview with the Brazilian newspaper Folha.
While he clarified that WhatsApp would not insert ads into users' inboxes, he indicated the possibility of ads appearing in alternative locations, such as the Status or Channels features.
However, it's worth noting that although Cathcart has suggested this possibility, this does not constitute a confirmed implementation.
In 2019, WhatsApp conducted experiments with ads in the beta version's Status segment, but this feature never made its way to the public version.
Back in September, an intriguing turn of events unfolded when Cathcart vehemently denied claims made in a report that hinted at WhatsApp's intention to display ads on the chat screen.
WhatsApp recently released its latest monthly report for India, indicating that it acted against a significant number of accounts.
In September, the platform initiated action against 7.11 million accounts, with 2.57 million accounts being proactively banned even before receiving any user reports.
The same data revealed that, during September, a total of 7.1 million WhatsApp accounts were banned. Among these, 2.57 million accounts were proactively banned before receiving any user reports.
Edited by Nikola Djuric