American rap legend 50 Cent is celebrating a new milestone decades into his career, as his debut album "Get Rich Or Die Tryin" surpasses 4 billion streams on Spotify.
Released in 2003, the 20-track album first hit 2 billion back in 2021. Since then, the number of streams has doubled in less than two years — just in time for its 20th anniversary.
Curtis Jackson, 50 Cent's real name, took to Instagram to share the big news. "See why I will be saying take your time, make it a classic," he captioned.
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The Success of 50 Cent in Digital Streaming
One may ask: How do decades-old tracks attain this level of success in this day and age?
With the convenience and accessibility of platforms like Spotify, Apple Music, and YouTube, fans worldwide are able to rediscover "Get Rich or Die Tryin" in a way that was previously unimaginable.
In the same way, these platforms have ushered the success of platinum artists who have reached worldwide acclaim before the existence of digital streaming.
Michael Jackson, often referred to as the "King of Pop," has seen a significant resurgence in popularity on streaming platforms.
His iconic album "Thriller," released in 1982, is among the most-streamed albums of all time, while Jackson himself currently has 43 million monthly listeners on Spotify alone.
While the rise of digital streaming is a big factor in their success today, social media is another way to keep the flame alive.
50 Cent, with over 30 million followers, remains active on social media platforms, where he regularly engages with his audience through humor, personal anecdotes, and promotional posts.
In his four billion streams celebration post, several fans took to the comments section to celebrate the momentous feat, imagining the possibilities of Cent's success if streaming had existed in 2003.
"Imagine Spotify was around in 2003 so we can count up all the streams," one of the users concluded.
Edited by Nikola Djuric