In the world of entertainment marketing, games often team up with brands to create unique merchandise and celebrate new releases.
In June, PlayStation teamed up with NBA superstar Lebron James to create a limited edition PlayStation 5 console.
Nintendo also dropped a Mario-themed Switch console in celebration of the release of Super Mario Bros. Wonder about two months ago.
This time, multi-award-winning game Alan Wake and Finnish clothing brand Makia have teamed up to create a limited "cult collection" to celebrate the much-anticipated sequel to the iconic psychological thriller.
The streetwear line, suitable for all genders, is inspired by the eerie universe of Alan Wake and the mysterious Cult of the Tree from the sequel. It also features the cult's symbols and the eerie deer masks worn by its members.
We present the Makia x Remedy Cult Collection, inspired by the nightmarish world of Alan Wake 2 and the Cult of the Tree. This is a collaboration with Makia, a Helsinki-based streetwear brand.— Alan Wake 2 (@alanwake) October 27, 2023
Shipping internationally and available at https://t.co/7OeEPrhwRN now. #AlanWakepic.twitter.com/6gWAT8HJiU
The Cult Collection will be available at Makia's official website, as well as in some of the clothing line's stores in Helsinki, Raisio, and Oulu across Finland.
Thomas Puha, the Communications Director at the game's developer Remedy, praised the concept and quality of the merchandise by calling it a "dream come true."
The quality of all the Makia Alan Wake 2 items is superb. The craftsmanship is excellent. Been wearing most of the collection for quite a while. This was one thing I had some control over in this project, so for me personally, this collection is huge and a dream come true. pic.twitter.com/r4AGBZMw46— Thomas Puha (@RiotRMD) October 27, 2023
Alan Wake 2 Officially Drops
Over a decade since its original release, the Alan Wake series continues to get praise for its exceptional narrative and atmospheric storytelling.
Developed by Remedy, this psychological thriller immersed players in the challenges faced by the game's protagonist, a writer, within the mysterious town of Bright Falls.
Recognized with prestigious awards such as the BAFTA Games Award for Best Original Score and the Spike Video Game Award for Best Horror Game, "Alan Wake" has solidified its status as a classic in the gaming industry.
Now, the story continues with a highly-anticipated sequel, giving fans a new chapter of suspense and intrigue in Wake's world.
Alan Wake 2 from @remedygames and @EpicPublishing is now available 🔦— Alan Wake 2 (@alanwake) October 27, 2023
Explore two beautiful and terrifying realities—and solve a deadly mystery before it’s too late—as writer Alan Wake and FBI agent Saga Anderson.
Learn more at https://t.co/ivfudKTygz#AlanWakepic.twitter.com/UqYFhcCM8L
"From a visual perspective though, Alan Wake 2 is an extraordinary effort," Digital Foundry concluded in a statement.
Edited by Nikola Djuric