In March, Elon Musk's e-car manufacturer Tesla introduced Gigabier, its new pilsner line "brewed by cyborgs, made by humans."
Now, the company is introducing a new alcoholic beverage to add to its arsenal.
Tesla North America recently unveiled its brand-new CyberBeer, a Helles Lager celebrating the "angular exoskeleton" of its upcoming electric full-size pickup truck, the Cybertruck.
CyberBeer now available https://t.co/yrySp7jxfn— Tesla North America (@tesla_na) October 12, 2023
Akin to Tesla's sleek and futuristic approach to automobiles, its newest drink is packaged in a matte-black case, finished with a graffiti-like CyberBeer watermark.
The carmaker's newest drink will be sold in bundles of two as part of a limited-edition set. Two CyberStein cups "glazed and fired to mirror the form of Cybertruck" are included in the package.
The set can be purchased on Tesla's website for $150.
Musk Unveils Cybertruck Launch Date
Tesla owner Elon Musk is known for his unconventional approach to product marketing and promotions.
In line with the launch of the CyberBeer, Musk announced that the official "Delivery Event" for the much-awaited Cybertruck will happen on November 30.
According to Tesla, an estimated 125,000 Cybertruck vehicles will be produced every year.
Edited by Nikola Djuric