In today's rapidly evolving marketing landscape, generative AI has transformed the way content is crafted and conceived, streamlining work processes and maximizing efficiency.
73% of marketers in the US have integrated generative AI into their company workflows, using tools such as chatbots and AI-powered automation software.
Analysts predict that by 2028, AI marketing's market value will reach an astounding $107.5 billion, roughly seven times its 2021 value of $15.84 billion.
With a steady upward growth trajectory, embracing generative AI becomes vital for marketing experts as it not only augments productivity and creativity but offers a competitive edge by helping its users adapt to evolving consumer preferences.
AI To Increase Productivity, Not Replace Jobs
One such company that has found success with the integration of generative AI is Apollo.io — a platform that leverages generative AI to automate marketing and sales processes and help businesses close more deals.
In an interview with DesignRush, Apollo.io marketing chief David Malpass asserted that the integration of AI will help workers focus on strategic decision-making rather than completing repetitive tasks.
"If you're spending all of your time updating fields and CRMs or clicking through repetitive tasks, let's automate all of that so you can focus on building relationships and doing great work," Malpass shared in the interview.
While the adoption of generative AI undoubtedly has its merits, there remains a persistent fear that the technology will replace jobs within the marketing sphere.
However, Malpass believes the essence of AI is to enhance productivity and effectiveness — not replace jobs.
True enough, a recent study shows that while AI is expected to replace 85 million jobs by 2025, it will also create an estimated 97 million new jobs, making it an opportunity for growth and employment, rather than a replacement.
Edited by Nikola Djuric