JBL's Speakers Are Nothing Short of Authentic

JBL's Speakers Are Nothing Short of Authentic

News by Roberto OrosaRoberto Orosa
Published: September 04, 2023

When it comes to authentic sounds, JBL is at the top of its game.

In a new 30-second spot, the audio company highlights the superior sound quality of its retro Authentics speaker line by featuring various genres played by different music enthusiasts.

It opens with a woman dressing up her monitor lizard with a sparkling pink cowboy hat, as a crisp pop beat mashed up with iconic classical music plays in the background.   

The same classical song turns into a funky 80s track in the next scene as a man turns up his vinyl record and dances to the groove with the JBL speaker beside him. 

The music then transitions into a modern trap beat as a rapper writes in his notebook, giving the classical riff a head-bumping groove.

From hip-hop, the music fades into a K-pop anthem as a woman dances to the beat of the music in her room.

JBL's "Authentics" commercial was made in partnership with advertising agency Havas London.

JBL, Amazon Give Customers Access to Alexa, Google Assistants

In collaboration with Amazon, the audio company has also introduced two exciting features to its new speakers.

With JBL Authentics 200, 300, and 500, users can access Alexa and Google Assistant "simultaneously on the same device."

"Customers have different preferences and habits—some prefer to use Alexa to listen to Amazon Music or Audible, while others use Google Assistant to play YouTube Music," Amazon wrote in a blog post announcing the collaboration.

"Many use both assistants daily for a variety of purposes. Now, Amazon and Google's shared customers have the convenience and freedom to use either at any given time, without having to think about it," the eCommerce giant concluded.

Edited by Nikola Djuric

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