Gran Coramino's New Spot Stars Kevin Hart

Gran Coramino's New Spot Stars Kevin Hart

News by Roberto OrosaRoberto Orosa
Published: August 30, 2023

Gran Coramino Tequila just launched an old-fashioned, Hollywood-style short film starring none other than its founder, American actor and comedian Kevin Hart.

The most impressive part? It was all done in one shot.

In "Club Coramino by Gran Coramino," Hart walks through the back entrance of a lavish ballroom venue alongside his wife Eniko, where guards, cooks, and waiters happily greet them.

As they arrive at the ballroom, the comedian is hard at work entertaining his guests, serving food, and offering them his brand's signature tequila.

Sopranos star Michael Imperioli also makes a guest appearance in the nearly four-minute spot, sharing a hug with Hart before calling him the "hardest working man" in front of his peers.

To end the commercial, Hart walks to the stage and offers a toast to the "good people who work hard to make great nights even better" - a direct nod to the brand's mantra, "Hard Work Tastes Different."

"I live by the Gran Coramino value that 'Hard Work Tastes Different' and challenged my team to show that in the most epic way possible in our first brand campaign," Hart shared.

"The Club Coramino film not only pays tribute to all the hard work that has gone into crafting and supporting Gran Coramino Tequila, but it is a reminder to everyone to celebrate our shared hard work and our resulting achievements," he added.

Gran Coramino Tequila's latest campaign was created by Hart's entertainment company, Hartbeat, in partnership with creative agency Pulse.

Edited by Nikola Djuric

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