The recent rise of alternative milk beverages has inspired the California Milk Processor Board (CMPB) to create a new spot highlighting the craze under its pro-milk initiative "Got milk?"
In the 45-second ad "Everyone Wants to Be Milk," the creative visualized all the crazy concoctions one can (or can't) make with milk: cranberry milk, bee milk, salmon milk, pixel milk, and even ghost milk.
While it explores all these possibilities, the message of the initiative remains clear - nothing can beat the original.
"Everybody wants to be milk - it remains to be the undefeated real, healthy, tasty beverage champion," the narrator sings to the tune of a nursery rhyme.
CMPB's initiative is the latest iteration of the "Get Real. Got Milk?" campaign it launched in 2022, made with the help of creative agency GALLEGOS United.
The campaign encourages consumers to "be real" like milk and embrace their unique selves. Part of its initiatives include a full-length music video that premiered a year ago.
Edited by Nikola Djuric
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