Fast-food chain KFC is saying sorry for all the neglected utensils in its newest commercial.
"Our sincerest apologies" highlights the "finger lickin' goodness" of the chicken joint's offerings - a callback to its decades-old slogan.
The one-minute spot shows KFC customers ditching the spoons and forks and using their hands to eat fries, chicken tenders, and KFC's signature chicken.
Meanwhile, various utensils are brought back to the kitchen drawers, left in the rain, and placed back in KFC takeout bags - all while Air Supply's 80's hit "All Out Of Love" plays in the background.
Made by creative agency Courage, KFC's new campaign starts with its one-minute film and will continue to roll out in social, print, and out-of-home activations.
Katherine Bond-Debicki, KFC Canada's chief marketing officer, shared the idea behind the campaign in her recent statement.
“You can’t help but go all in and dig in, no utensils needed, with food so good you can’t help but lick your fingers... This is so much part of our DNA, it inspired our tagline of ‘Finger-Lickin’ Good," the CMO concluded.
Edited by Nikola Djuric