Walmart's Y2K-Themed Summer Rewind Hits Home for Nostalgia Heads

Walmart is taking you a trip down memory road with its latest Y2K-themed gimmick.

Summer Rewind, an interactive installation that "lets customers travel back in time and experience our stores like a kid again," is hitting 33 cities in stores across the United States this summer.

"Whether it’s jumping into that famous Walmart ball cage or opening the freezer doors to snack on sweet treats, Summer Rewind gives our customers the chance to do all the things they were never allowed to do as kids – right from their local store parking lot," the company explained in a press release.

Customers visiting the installation will be welcomed by an oversized smiley entrance, and upon entering can find Walmart vending machines to win prizes, toy box-shaped photo booths, and a "freezer speakeasy" where they can enjoy frozen treats suited for the summer.

For added fun, they can also climb the famous Walmart all cage and participate in a Lite Brite installation that takes them "straight back to art class."

"We’re excited to rewind the clock for even more customers this year in celebration of summertime fun we don’t want to end," the company shared.

The retailer's new marketing campaign plays well into the latest Y2K craze taking over fashion trends and social media.

It also follows after the successful marketing campaign of the critically-acclaimed Barbie movie directed by Greta Gerwig, offering customers a chance to pose inside a life-sized Barbie box.

Walmart's Summer Rewind rolls out on August 18 in Austin, Texas, and will be found in other U.S. cities in the coming weeks.

Edited by Nikola Djuric