Amazon Books just launched a new spot that visualizes the magic of reading through vivid animations and dynamic text art.
The 30-second spot titled "That reading feeling" features 110 designs and typography from 19 talented illustrators including Angela Kirkwood, Steph Ramplin, Yonk, and Leanne Rule.
Each artist was given a book genre with a corresponding word or illustration to bring to life, with each artwork depicting what goes inside the reader's mind.
Words featured in the spot include the word "more" drawn in 3D, "oh wow" spelled out in tongues, and "dead" visualized as a purple skeleton.
Made by the company's long-time creative agency partner Droga5 London, Amazon Books' latest spot marks the second installment of the "That Reading Feeling" campaign that it launched last year.
It will run in the U.S. and U.K. starting this month throughout the year and will be featured in online, social, digital, radio, and out-of-home activations.
Edited by Nikola Djuric