User experience is a key factor in determining a company’s success, with 88% of consumers less likely to return to a site with bad UX.
Providing constant user engagement and satisfaction is imperative in product management and a goal without a clear strategy. However, identifying the user and their needs is a crucial starting point for this process.
“Which user are you going to listen to? Are you going to listen to the existing user or the potential user who isn't using your product? Are you going to look at the data? How are you going to understand what they're asking for?” asks Nir Sadeh, the Head of Product at Wix Studio, in the latest episode of DesignRush Podcast.
Known for its relationship with its customers, Wix often considers user feedback essential to rolling out new products and improving its existing features.
“Of course, there are marketing and business goals that we need to achieve, but it always comes from great user experience and user satisfaction. Not the other way around,” said Sadeh.
Sadeh explains that this is how the company’s latest web design editor was created. By combining aspects of user feedback and its existing editors, the platform created Wix Studio.
However, he notes the importance of having a vision or “big goal” to aim for and keeping in mind how user feedback fits into that plan.
“Another thought is that users always demand more. You need to learn to say no and to understand why you're saying no and how to explain it.”
Finding the right way to improve, and perfect, connecting to users is a unique journey for every product manager and one that needs to consistently be altered and improved.
Edited by Nikola Djuric