Microsoft and its business-focused social platform LinkedIn have teamed up with Hawke Media and its CEO Erik Huberman to launch a set of innovative marketing courses where Huberman shares his expertise in "nurturing clients and customers to build long-term loyalty."
"Erik Huberman brings the knowledge found in his acclaimed book, The Hawke Method, to LinkedIn Learning for the first time," the companies wrote in a joint press release.
The coverage of the new marketing course will include business growth strategies and customer loyalty tactics that give users a look into how successful entrepreneurs like Huberman enact innovative methods to manage companies.
"I am excited to join forces with Microsoft and LinkedIn Learning to bring what I've learned since launching Hawke Media in 2014... My hope is that this course will help professionals learn how to create meaningful relationships with their customers through thoughtful strategies and tactics," Huberman noted.
Meanwhile, LinkedIn Learning content manager Kate Gagnon expressed her excitement over the partnership under which Huberman will share his expertise in the LinkedIn Learning library.
"His course is a vital addition to our library of more than 20,000 courses across business, creative, and technical categories," Gagnon concluded.
Edited by Nikola Djuric