Paris Hilton Brings Fandom to Slivingland in Roblox

Paris Hilton Brings Fandom to Slivingland in Roblox

News by Anja PaspaljAnja Paspalj
Published: August 14, 2023

Paris Hilton is welcoming her fans to Slivinglanda new addition to Roblox.

The metaverse experience allows users to experience all the glitz and glamor of “practicing your best life in a playful environment,” according to the game’s description.

Wondering why Hilton opted for the name “Sliving?” It’s a mix of her iconic catchphrases “slaying” and “living your best life.”

The online fan hub, launched by Hilton’s media company 11:11 Media, will give her gigantic online following the opportunity to experience exclusive content, including podcasts, partner projects, and virtual products.

“With Slivingland, Hilton is bridging the gap between Gen Z and metaverses and brands, offering a unique platform for strategic brand activations,” an official press release stated.

“Besides interacting with Hilton herself, Slivingland will offer a wide range of capabilities that will delight every user. From holograms to a vibrant nightclub, a music mini-game on the dancefloor, and cute pet sidekicks accompanying the players all the way through a virtual flight.”

An immersive Slivingland DJ set by Paris Hilton herself is scheduled for August 25, while the Roblox experience will offer ten limited-edition digital fashion pieces inspired by Y2K trends and designed by the heiress. 

With a following of 24.4 million on Instagram, the introduction of Slivingland is sure to transport Hilton’s fandom to try out the VR experience on Roblox.

Edited by Nikola Djuric

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