McDonald’s continues to successfully build on its role in pop culture with its latest meal promotion and campaign "As Featured In."
As one of the first fast-food restaurant chains to achieve global popularity, McDonald’s has found itself becoming just as prominent in pop culture.
Be it through references in Seinfeld, The Fast and the Furious, Space Jam, and even animes like Fallen Angel, it is no surprise that the fast-food brand is taking advantage of its role in pop culture to remind customers of why audiences love McDonald’s. Â
The "As Featured In" meal also serves as a great teaser for the chain’s upcoming product collaboration with the television series Loki, ahead of its second season.
The meal includes the recently rebranded Sweet ‘N Sour Sauce which features a scannable code that unlocks exclusive Marvel content such as access to exclusive merchandise by the London streetwear brand Palace.
"As Featured In" expands on McDonald's Famous Orders platform, running in over 100 countries and presenting audiences with the fictional "famous orders" of celebrities, previously collaborating with celebs like Cardi B and Offset.
"The 'As Featured In Meal' is our biggest Famous Order yet, celebrating the most memorable McDonald's references across the world of entertainment," said Morgan Flatley, the global chief marketing officer and head of new business ventures at McDonald’s.Â
By tapping into brand nostalgia, McDonald’s is catering to its Gen Z customers, the ones most likely to further the brand on digital channels.
This comes as no surprise after the success of the fast-food chain’s Grimace marketing push, which reached great heights thanks to organic social media engagement and TikTok reactions, and even helped McDonald's surpass Q2 earnings predictions.
Edited by Nikola Djuric