Porsche, Delta Airlines Make the Most of Luxury Marketing

Porsche, Delta Airlines Make the Most of Luxury Marketing

News by Anja PaspaljAnja Paspalj
Published: August 10, 2023

Delta Airlines is celebrating a 12-year partnership with Porsche by giving customers the golden opportunity to ride in a Porsche 918 Spyder.

To surprise a few specially chosen flyers for a limited time only, the 918 Spyder might be the most extravagant airport shuttle in history.

Although Delta Airlines has selected Porsche models, such as the Panamera and the Macan, for the same purpose, the 918 Spyder opens the door to a whole new premium advertising experience for the airline.

Porsce 918 Spyder
(Source: Delta Hub)

There have only been 918 models of the Spyder ever manufactured and this particular Porsche is a pre-production prototype on loan for two weeks to the airline’s Elite Services team.

The unique marketing activation offers a one-of-a-kind experience for Delta Airlines flyers, while simultaneously promoting the Porsche brand.

It also shines a light on Porsche’s approach to sustainability, as the 918 Spyder is a hybrid car that fully runs on electric power. 

Although the marketing activation is set to end soon, rumor has it that the 918 Spyder may make an appearance at another Delta Airlines location soon.  

One thing is certain, these premium brands know how to make the most of luxury marketing.

Edited by Nikola Djuric

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