Zoom, Publicis Enforcing Hybrid Working Policies

Video communications platform Zoom has recently issued directives that mandate employees to return to the office at least several days per week.

As the world transitions towards a post-pandemic era, large companies are increasingly promoting a return to on-site work, despite the rising popularity of hybrid work models.

Zoom, the company whose services soared in demand during the COVID-19 lockdown, announced on Monday a "structured hybrid approach," meaning employees residing within 50 miles of a U.S. Zoom office are required to work on-site at least twice a week.

The move is seen as a significant shift, as Zoom had earlier stated that staff could work remotely indefinitely.

However, Zoom sees the new policy as a chance to better leverage its own technologies, continue to innovate and support global customers.

Publicis Said to be Pushing a Similar Policy

Meanwhile, advertising giant Publicis Groupe, has reportedly also asked its U.S.-based employees to work from the office for a minimum of three days per week.

According to an internal memo obtained by Adweek, the company will impose consequences for employees who fail to comply, affecting performance outcomes, including salary increases, bonuses, and promotion opportunities.

Publicis views the office as an integral part of fostering an inclusive and engaging work culture, per the publication.

While certain Publicis employees with existing remote work agreements can maintain their arrangements, the company will no longer hire remote workers, the memo states.

This represents a notable change in policy for a company that has offered a flexible working model.

Companies Widely Returning to Offices

The push for on-site work by Zoom and Publicis comes amidst ongoing debates about the future of work.

Pre-pandemic, only about 5% of workdays in the U.S. were conducted from home.

By last month, that number was at 12%, with another 29% following hybrid models, according to a study by researchers at Stanford University.

However, it remains to be seen how these changes will affect the wider business community and the long-term trends in remote working policies.

Edited by Ricardo Esteves