YouTube Rolls Out Enhanced 1080p HD Option for Subscribers

YouTube Rolls Out Enhanced 1080p HD Option for Subscribers

News by Roberto OrosaRoberto Orosa
Published: August 07, 2023

Online video sharing and social media platform YouTube finally launched its enhanced 1080p HD option for desktop devices.

The new “enhanced bitrate version” will be available to Premium subscribers using YouTube's web version, company spokesperson Paul Pennington told The Verge. Previously, the feature was only available in iOS.

The new 1080p HD option was first introduced by the streaming platform last April alongside other Premium features including Smart Downloads, allowing users to queue videos in tablet and mobile, and video continuity when switching between devices.

This enhanced 1080p quality setting will look extra crisp and clear, especially for videos with lots of detail and motion,” the company explained.

YouTube also reassured non-paying users that the standard 1080p option will remain available, and that the enhanced 1080p version will only be an upgrade to that available for Premium subscribers.

Regular users interested in the extra HD option may subscribe to YouTube Premium for $11.99 a month, or $119.99 a year.

Aside from Premium features, the video streaming company has been working on several other tools for both regular and premium users.

Earlier this month, a separate report suggested the company was testing an AI tool that summarizes videos for users to decide whether a video is the "right fit" for them.

Edited by Nikola Djuric

Subscribe to Spotlight Newsletter
Subscribe to our newsletter to get the latest industry news