The luxury goods conglomerate LVMH is branching into the sports industry by becoming a premium partner of the Paris 2024 Olympic and Paralympic Games.
As part of the partnership, LVMH’s portfolio of luxury brands will be contributing their "creativity, exceptional know-how, and unique sense of French art de vivre" to the Olympic Games in Paris.
As such, Chaumet will be designing the official Olympic and Paralympic medals for the 2024 games, while the Moët Hennessy wines and spirits Maisons will be providing their high-end products during the 2024 Olympic hospitality programs.
"Sports is a tremendous source of inspiration for our Maisons, which will unite creative excellence and athletic performance by contributing their savoir-faire and bold innovation to this extraordinary celebration," stated Bernard Arnault, the chairman and CEO of LVMH in an official statement.
Under the tagline "Artisan of all Victories," legendary fashion houses that are part of the LVMH Group such as Dior, Louis Vuitton, and Berluti, will also offer a variety of events and engagements with audiences.
Additionally, they will be supporting individual carefully chosen athletes during the games. Swimmer Léon Marchand is the first that has been announced as part of this collaboration, who has already won three world champion titles at the young age of 21.
"This partnership also sends a powerful signal that France’s leading businesses are behind the Paris 2024 Games, which will let our country shine brightly around the entire world," announced Tony Estanguet, the president of the Paris 2024 Olympic Committee.
The partnership marks the first time that a luxury company such as LVMH is taking on a distinctive role at one of the world’s most famous sporting events, offering advertising benefits to both establishments.
Edited by Nikola Djuric