Elon Musk To Debate Apple's 30% Tax with CEO Tim Cook

Elon Musk To Debate Apple's 30% Tax with CEO Tim Cook

News by Anja PaspaljAnja Paspalj
Published: August 03, 2023

Elon Musk is once again speaking out on adjusting the subscription revenue model of X, formerly Twitter.

In a post on Wednesday, Musk commented on an updated approach to monetization for content creators on his social media platform X.  

"While we had previously said that X would keep nothing for the 12 months, then 10%, we are amending that policy to X keeps nothing forever, until payout exceeds $100k, then 10%," he stated.

After clarifying that the first 12 months are still "free for all," the former Twitter CEO went on to announce that he would be speaking to Apple CEO Tim Cook about the tech giant’s subscription fee.

While Apple currently earns 30% of the total subscription fee, Musk stated that he would prefer for Apple to adjust its policy to take 30% of X’s total subscription fee.

According to Musk, the updated policy would help support content creators and how much they could earn for "incredible content on X."

This is not the first time that the billionaire investor has publicly spoken out against Apple’s 30% fee policy, previously referring to it as a “hidden 30% tax on the internet.”

Despite discussing the topic with Cook in November last year, Apple hasn't made any fee adjustments so far.

Edited by Nikola Djuric

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