McDonald's Eyebrow-Raising Spot Leads Customers to 'Next Stop'

McDonald's Eyebrow-Raising Spot Leads Customers to 'Next Stop'

News by Roberto OrosaRoberto Orosa
Published: August 02, 2023

Global fast-food chain McDonald's just launched a commercial that had people raising their eyebrows - literally.

In a one-minute spot entitled "Next Stop, McDonald's," vacation-goers are stuck in a van in the middle of traffic on a hot summer day.

Eventually, the driver turns to his wife and raises his eyebrows in perfect sync with the upbeat background music.

His wife then raises her eyebrows at the kids in the backseat, who then raise their eyebrows at the car next to them, causing a chain reaction of eyebrow-raising fun.

With everyone on the road raising their eyebrows, it becomes clear that they all had the same destination - McDonald's.

"Fancy a McDonald's?" the commercial displays, as the brand's signature Golden Arches logo mimics everyone's eyebrow-raising gesture.

McDonald's latest spot was created by the advertising agency Leo Burnett and produced by the video production company Partizan.

Edited by Nikola Djuric

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