Instagram Could Start Labeling AI-Generated Content

Instagram Could Start Labeling AI-Generated Content

News by Roberto OrosaRoberto Orosa
Published: August 02, 2023

Meta's social media platform Instagram is reportedly working on a notice that tells users when content is generated by artificial intelligence (AI).

The development was first spotted by app researcher Alessandro Paluzzi, who posted on X (formerly Twitter) a screenshot of what the notice might read.

"The creator or Meta said that this content was created or edited by AI," the notice wrote, along with an explanation of what generative AI is, as well as how to spot content created by this technology.

There have been no announcements as to when Instagram will start rolling out these notices, or even if the company plans to do the same with its newly launched platform Threads.

However, Paluzzi's post comes after several tech giants promised the White House that they will protect their users from the risks posed by AI.

The pledge included creating a watermarking system that lets users know when content is AI-generated.

Other platforms have also been testing similar features that address the risks posed by AI. In May, Elon Musk's X tested Community Notes on images and videos as a way to combat misinformation.

Edited by Nikola Djuric

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