Meta is preparing to launch its own line of AI-powered chatbots by September as a way to boost engagement through its social media platforms, the Financial Times reported on Tuesday.
The company is also working on giving each of these chatbots their own personalities, with one speaking like Abraham Lincoln, and another that gives travel advice like a surfer, per the report. These chatbots will provide users with a new search function and recommendations.
Speculations surrounding the release of a commercial AI model were first reported by the Financial Times last month, where it claimed that the new version of the LLaMA AI model will enable other companies to create their own software using the technology.
A week after, Meta in partnership with Microsoft unveiled the LLaMA 2, the latest edition of its open-source large language model (LLM).
The tech giant's latest AI developments also come in light of the declining user base of its newly launched Threads.
In an internal town hall last week, Meta CEO Mark Zuckerberg told his employees that the text-based platform lost half of its users since its launch.
However, Zuckerberg continues to believe that Meta's new app has what it takes to reach a billion users with the help of "retention-driving hooks," or new features that will help keep its users from leaving the app.
"I’m highly confident we’re going to be able to pour enough gasoline on this to help it grow,” he explained.
Edited by Nikola Djuric