Heineken, Max Verstappen Partner to Remind Viewers Not to Drink & Drive

Heineken, Max Verstappen Partner to Remind Viewers Not to Drink & Drive

News by Roberto Orosa
Published: August 01, 2023

Dutch alcoholic beverage company Heineken just launched a new spot with Formula One World Champion Max Verstappen to promote safe driving and its new non-alcoholic offering.

In the one-minute spot titled "The Best Driver," Verstappen and his friends are seen having a few beers at a pub.

"Who's driving tonight then," his friend asks, leading everyone at the table to look at the world champion.

Being the only sober one in the group, Verstappen obliges and becomes his friends' designated driver, bringing them home night after night as they praise and offer him cheers for being the "best driver."

Until one night, his friend took the wheel thinking Verstappen had been drinking.

"The best driver is the one who is not drinking," the commercial writes.

The Dutch racer then reveals he fooled his friends, as he had been drinking the Heineken 0.0 - its new non-alcoholic beverage.

"When you drive never drink," the commercial ends.

The Best Driver commercial was created by Publicis Groupe creative agency Le Pub and directed by Bradley and Pablo under the production company Pretty Bird.

Edited by Nikola Djuric

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