Salesforce is 'AI Sheriff' in Latest Spot Featuring Matthew McConaughey

Salesforce is 'AI Sheriff' in Latest Spot Featuring Matthew McConaughey

News by Roberto OrosaRoberto Orosa
Published: July 31, 2023

American cloud-based software company Salesforce just launched a new spot featuring Matthew McConaughey that asks important questions regarding the use and regulation of AI.

In the 15-second commercial "AI Sheriff," the Hollywood actor enters the "wild west" of AI, where landscapes surrounding him are generated by the technology.

"If AI is the wild west, who's the sheriff around here," McConaughey asks the audience.

The ad ends by inviting viewers to "ask more of AI," directly referencing their bi-weekly newsletter on LinkedIn of the same name.

AI Sheriff was directed by Robb Bindler and produced by the creative production company Chelsea Pictures.

In light of the spot, the company also posted an article entitled "Is your data AI-ready?" to help businesses get the most value out of generative AI with clean, secure, and connected data.

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