Threads Introduces ‘Following’ Tab in Latest Update

Meta’s newest social media platform, Threads, is finally introducing a “Following” tab where users can view chronological posts from accounts they follow. 

The feature was first teased by Instagram CEO Adam Mosseri two weeks ago after users complained about the platform’s algorithm. 

“Ask and you shall receive,” Meta CEO Mark Zuckerberg wrote in a post. 

Aside from the alternative feed, the latest Threads update will also allow users to view their “Activity” feed according to follows, replies, mentions, quotes, and reposts as well as find their liked posts in their settings, and translate posts written in another language. 

Threads was launched by Meta last July 5 and became the most rapidly downloaded app in history with over 100 million downloads in less than a week.

However, despite the record-breaking launch, the app is struggling to sustain its user base.  

According to a report from the Wall Street Journal citing data from Sensor Tower, the app’s daily active users dropped by 70% since peaking on July 13.  

Another study from SimilarWeb indicated a decline in the amount of time users spend on Threads, dropping from 19 minutes to four minutes. 

While Meta has introduced new features to the app, Threads has a long way to go if it wants to compete with Elon Musk’s Twitter, which has recently rebranded to “X,” or the everything app.