Apple Launches ‘Shot with iPhone’ Campaign with K-Pop Group NewJeans

Apple Launches ‘Shot with iPhone’ Campaign with K-Pop Group NewJeans

News by Roberto OrosaRoberto Orosa
Published: July 25, 2023

Apple just launched a new campaign in partnership with K-Pop group NewJeans, highlighting the prowess of one of its smartphones. 

To kickstart the “Shot with iPhone” campaign, the group behind the hit song "Hype Boy" released a music video for their new single entitled “ETA” shot entirely with the iPhone 14 Pro. 

Watch the spot here: 

The three-minute music video highlights the many different features of the model’s camera, such as Action Mode, which helps stabilize shots, and Cinematic Mode in 4k resolution. NewJeans also took to Instagram to promote these features. 

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A post shared by NewJeans (@newjeans_official)

The ETA official music video was directed by Shin Woo Seok and produced by TBWA/Media Arts Lab, Apple’s long-time partner creative agency. 

Apple has frequently collaborated with artists to promote the quality of their phone cameras.   

In 2020, the tech giant partnered with Lady Gaga for her “Stupid Love” music video shot with the iPhone 11.  

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