Google Testing Genesis – AI Tool to Create News Stories

Google Testing Genesis – AI Tool to Create News Stories

News by Nikola DjuricNikola Djuric
Published: July 20, 2023

Google is said to be developing a new product that employs the company's AI technology to create news articles.

According to a report published by The New York Times on Wednesday, the U.S. tech giant has presented this tool to prominent publications including The Washington Post and The Wall Street Journal.

Internally identified as Genesis, the tool can ingest information about current events and generate news articles, according to sources cited in the report.

Google reportedly plans for Genesis to become a type of digital assistant for journalists, automating specific tasks to allocate more time for others.

The company also considers it a responsible technology that could guide the publishing industry away from the potential hazards of generative AI, the sources claimed.

“In partnership with news publishers, especially smaller publishers, we’re in the earliest stages of exploring ideas to potentially provide AI-enabled tools to help their journalists with their work,” Jenn Crider, a spokeswoman for Google told the New York Times, commenting on the report.

However, she said the product could only support journalists in their work, not replace them. “Quite simply, these tools are not intended to, and cannot, replace journalists' essential role in reporting, creating, and fact-checking their articles.”

Globally, news organizations are debating the use of AI tools in their daily operations. Several media outlets, including The Times, NPR, and Insider, have recently announced plans to explore the use of AI tools in the news domain.

On the other hand, certain organizations such as the Associated Press, have already been employing AI to generate stories on subjects like corporate earnings reports.

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