Apple is currently working on its own generative AI technology to rival the offerings of OpenAI’s ChatGPT and Google’s Bard, Bloomberg's Mark Gurman reports.
According to Gurman, the AI framework dubbed “Ajax” was created to “unify machine learning experience” and will be used by the tech giant to create large language models as well as a chatbot that some engineers refer to as “Apple GPT.”
The framework runs on Google Cloud and is built with Google JAX, as per the report.
The news comes after Apple CEO Tim Cook told Good Morning America last month that AI is something that the company has been “looking at closely.”
Former Google AI head John Giannandrea, who has been with Apple since 2018, is also spearheading Apple’s AI initiatives, Gurman shared.
Apple has remained quiet when it comes to AI. During the Worldwide Developer’s Conference last month, the company put the majority of its focus on the “Vision Pro,” its first mixed reality headset slated to launch early next year.
Meanwhile, competitor companies have put AI at the forefront of their services, with Microsoft unveiling Bing Chat Enterprise, and Meta in partnership with Microsoft launching Llama 2 on the same day.
While Apple’s plans within the AI space remain unclear, the journalist also stated that the company will make a “significant AI-related announcement” by 2024.