Kendall Jenner, a self-proclaimed L’Oréal Paris obsessive, has been named the brand’s newest global ambassador.
Joining other famous faces like Eva Longoria, Kate Winslet, and Elle Fanning, Jenner continues to take on the beauty industry through this partnership with the French cosmetics company.
“I’m honored to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, ‘I’m worth it,’” said Kendall in an official statement, quoting L’Oréal’s iconic slogan.
This isn't Jenner's first venture into the beauty industry. The supermodel was also the face of Estée Lauder from 2014 to 2017, after which she went on to partner with her sister Kylie Jenner for a Kylie Cosmetics collaboration and with other family members for KKW Fragrance releases.
Jenner’s new role as global ambassador for L’Oréal Paris will expand her reach to drugstores worldwide. She is also set to be the face of upcoming campaigns and product releases, such as L’Oréal’s Infallible Matte Resistance Liquid Lipstick.
The cosmetics company initially teased the possibility of a new brand ambassador through a creative strategy on their social media channels, with only a voiceover to hint at her identity.
View this post on Instagram
“It’s a new high in our mission to empower every woman, everywhere. At any other time, Kendall Jenner might have been as successful as she is now, but her worth and her choices, and her image might have been defined or even controlled by others. But nobody defines Kendall Jenner but Kendall Jenner. She is the embodiment of everything Gen-Z stands for,” explained Delphine Viguier-Hovasse, the global brand president of L’Oréal Paris.