Threads, the new social media platform launched by Meta last July 5, just reached one-fifth of Twitter’s weekly active users as reported by app intelligence firm data.ai.
The Instagram-powered app also trumped the alt-tech social media platform Truth Social, with a user base 86 times more than its weekly active users (WAU). As of last week, Truth Social had an estimated one million WAU.
Threads has already achieved significant milestones in less than two weeks since its release.
The Meta-owned social media platform has so far reached over 150 million downloads in total, 93 million active users worldwide in its first week, and 100 million downloads less than a week since its release – making it the most rapidly downloaded app in history.
Data.ai also revealed that India is the leading country in terms of the app’s downloads, making up 33% of its total downloads globally. Following India is Brazil making up 22%, the U.S. accounting for 16%, Mexico at 8%, and Japan at 5%.
However, despite its promising numbers, Threads experienced a slight dip in early usage.
Research from Sensor Tower revealed that Threads daily active users declined by an estimated 20% on Tuesday and Wednesday compared to the previous Saturday.
Time spent by users on the app also dropped by half, decreasing from 20 minutes of screentime to 10 minutes, as per CNBC.
While it’s too early to tell whether Threads’ user decline will continue, Instagram CEO Adam Mosseri shared that the company has been working hard to bring new features to the app.
These features "on the list" include an alternative feed, the ability to edit posts, provide translations, and switch easily between Instagram and Threads accounts.