Humor Drives iPhone's New 'Tractor' Ad: Slow & Steady Wins the Race

Humor Drives iPhone's New 'Tractor' Ad: Slow & Steady Wins the Race

News by Nikola DjuricNikola Djuric
Published: July 14, 2023

Apple resumed its “Relax, it’s iPhone” campaign this week with a new commercial showcasing the iPhone 14 Plus's long-lasting battery life.

“Our longest lasting battery life ever. Relax, it’s iPhone 14 Plus,” Apple noted in an ad presented on Monday that will run across TV, digital and social.

In the new advertisement, Apple once again employs humor to cleverly showcase an iPhone feature.

The one-minute film, accompanied by Ludacris' "Two Miles An Hour," portrays a seasoned farmer driving a tractor at a snail's pace, towing a massive pumpkin along an empty road, surrounded by only shrubs and cows.

His trusty iPhone guides him along a 102-mile straight path. The ad assures viewers that the iPhone 14 Plus offers Apple's longest battery life, ensuring it won't let them down on their journey.

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iPhone 14 Plus comes with Li-Ion 4,323 mAh battery that can charge 0-50% in about 30 minutes.

It can last for up to 26 hours of video playback, 20 hours of video streaming, and 100 hours of audio playback, according to market reviews.

In practice, the battery typically lasts about 12 hours in total during everyday use.

The commercial, directed by Ivan Zacharias and produced by Smuggler, concludes with the familiar tagline: "Relax, it's iPhone 14 Plus."

Zacharias, a Czech filmmaker who has created some of Apple's most iconic ads, is known for his cinematic style and ability to tell stories in a visually engaging way.

Having created ads for Apple products for a decade, Zacharias's work has been recognized with numerous awards, including six Cannes Lions.

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