Meta’s Threads Reaches 100 Million Downloads Less Than a Week Since Release

Meta’s Threads Reaches 100 Million Downloads Less Than a Week Since Release

News by Roberto OrosaRoberto Orosa
Published: July 10, 2023

Meta’s newest app, Threads, has reached 100 million downloads in less than a week, surpassing Meta CEO Mark Zuckerberg’s expectations for the text-based platform. 

The latest numbers were reported by Quiver Quantitative, which has been tracking the app’s user count since release.  

Threads, considered by many as the “Twitter Killer,” was launched last July 6. The app has been hailed as the most rapidly downloaded app so far, reaching two million users in its first two hours, 10 million users in its first seven hours, and then 30 million signups in less than a day.

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In comparison, it took OpenAI’s ChatGPT 40 days to reach 10 million daily users. Eventually, the AI chatbot was able to garner 100 million monthly users but it took them two months to achieve the milestone. 

Meanwhile, social media powerhouse Twitter, which launched in 2006, currently has an estimated 250 million users. 

Instagram CEO: ‘The Goal Isn’t to Replace Twitter’ 

While it’s seen by many as a rival to Twitter, Instagram CEO Adam Mosseri explained that Threads isn’t meant to replace its competitor.  

In a reply to a thread, the CEO shared that the app’s goal is to “create a public square for communities on Instagram that never really embraced Twitter, and for communities on Twitter that are interested in a less angry place for conversations.” 

“Politics and hard news are inevitably going to show up on Threads – they have on Instagram as well to some extent – but we're not going to do anything to encourage those verticals,” he added in response to a reporter claiming that the platform will need the news industry to compete with Twitter.  

The CEO's remarks also follow the Canadian government’s decision to pull their ads from both Facebook and Instagram due to a recently passed Canadian law pressuring tech giants to pay for news content.  

Meanwhile, the mobile app development company has also received pressure from U.S. lawmakers pushing a bill that urges Meta to pay publishers for their content.  

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