How The Body Shop, HeadCount Amplify Youths' Voices in Politics

How The Body Shop, HeadCount Amplify Youths' Voices in Politics

News by Anja PaspaljAnja Paspalj
Published: July 10, 2023

The Body Shop is partnering with the nonpartisan organization, HeadCount, to support the registration of first-time voters in the U.S.  

The partnership is a continuation of The Body Shop’s "Be Seen Be Heardplatform, empowering youth to contribute to the future of politics worldwide. Created in collaboration with the UN Secretary-General's Envoy on Youth, the platform’s goal is to “amplify youth voices in more than 75 countries or territories around the world where The Body Shop operates.”  

The Body Shop "Be Seen Be Heard" campaign image
(Source: The Body Shop)

The skincare company’s work with HeadCount allows visitors to The Body Shop’s physical stores and website to register for voting on the spot, as well as to sign a pledge to support the participation of youth in democracy and for fair and accessible elections for all voters.  

“Young people have the courage and moral clarity to help build a better world, but our institutions are not doing enough to make sure they are seen and heard,” said Hilary Lloyd, the vice president of marketing and corporate social responsibility at The Body Shop North America. 

"We look forward to partnering with them to bring more youth into the national voting rights conversation and help ensure elections are fair, accessible, and trustworthy,” added Lindsay Berberich, the partnership and marketing manager at HeadCount. 

To support the initiative with HeadCount, The Body Shop will host in-person events for voter registration and feature its “Changemakers,” carefully chosen youth activists and brand ambassadors, to further amplify the partnership’s message through authentic influencer marketing

The beauty brand’s “Changemakers” include Deja Foxx, the founder of Gen Z Girl Gang and a reproductive rights activist; and Genesis Butler, the founder of Youth Climate Save and an animal rights advocate.  

Foxx and Butler will leverage their channels for social media marketing to spread The Body Shop’s message through live streams and digital storytelling.  

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A post shared by The Body Shop North America (@thebodyshopnorthamerica)

The beauty retailer’s “Be Seen Be Heard” platform is already making positive strides in the political landscape, despite launching in May last year. In Malaysia, for example, the campaign and its partners successfully advocated for the lowering of the voting age from 21 to 18.

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