New research by DesignRush ranked the 10 most popular commercial AI content-creating tools as of fall 2023 that can significantly contribute to a company's success based on numerous factors such as user engagement and feedback, online presence and performance, and the combination of both.
AI Writing Tool
User Engagement Index
Web Performance Index
Composite Evaluation Index
- Pepper Content
Topping our list, Pepper Content is a force to be reckoned with due to its outstanding 57% traffic growth between August and September. This content marketing tool has been well-received by its users for its ease of use, feature set, and quality of output, making it a go-to solution for content marketing professionals. However, its hidden pricing left transparency as something to be improved upon.
Coming in a close second, Jasper has built a strong reputation for credibility and online influence. This AI marketing copilot continues to record growth to this date despite a heavily saturated market, offering integration with other most popular tools. For $49 a month, content creators can take advantage of this powerful platform powered by OpenAI’s latest GPT-4 language model.
Occupying the third spot, Simplified sets itself apart with its user-friendly interface and by being the most versatile tool on this list, making it an accessible choice for those who are new to the world of AI writing tools. Like Jasper, Simplified continues to grow as a platform with the highest website traffic on our list. For $15 per month, marketers can take advantage of Simplified’s AI capabilities with the option to generate content in bulk.
With the highest social media reach and user count on our list, Rytr stands out as one of the most popular AI copywriting tools on the market due to being budget-friendly. Marketed as a fully specialized marketing assistant, it’s widely used by content creators for creating messages, documents, and social media posts. The best part about this tool is that it offers a forever free plan, while unlimited access is available for $29 a month.
Rounding out the top five, Writesonic distinguishes itself with its ability to help content creators rank higher on Google and build no-code AI chatbots with ease. With the highest user rating tool on our list, it’s powered by OpenAI’s latest GPT-4 language model and can also be used for text, audio and image generation. Like Rytr, Writesonic offers a limited forever free plan and an all-around solution for small businesses that start at just $15 per month.
What Are Marketing Leaders Saying About AI?
About 64% of B2B marketers believe AI is a valuable asset in their marketing strategy, while customer satisfaction with companies that have adopted AI is expected to grow by 25% in 2023.
PJ Pereira, the founder of the award-winning creative agency Pereira O’Dell, champions the use of AI and is "fully on board" with its wider adoption. In an interview with DesignRush, the industry leader called it the "perfect time" to learn and experiment with AI technology.
Meanwhile, Apollo.io SVP of Marketing David Malpass shared with DesignRush how the company benefits from leveraging AI to create content. "Our approach to AI is geared towards the automation of repetitive tasks, freeing up individuals to focus on more strategic and relationship-building activities."
For additional details, take a look at our methodology sheet.